Asia Pacific Capital looks at primary issues related to raising capital in the Oil & Gas industry. While the federal government has lowered interest rates in an effort to stimulate capital development, borrowers and lenders remain wary.
Apart from raising capital, you are no doubt expecting more from this move: an enhanced public profile, increased pulling power as an employer, faster globalization and a better competitive position.
The equity story presents the company's core competencies, success factors and future prospects. It is a way of "translating" the company into the appropriate language of investors, analysts, customers, business partners, the media and employees.
Effective IR communications is vital in all phases of corporate development, either in a private company seeking visibility or in a public company striving for market supports. As such, you must be supported by capital market experts with global experience.